When creating a video driven by typography, the song "I Love California" by Be Calm Honcho came to mind because of the strong imagery associated with the lyrics. The song evokes a nostalgic feeling for the California scenery that I grew up in, which is what inspired the video. Some of the reference imagery I looked at included vintage postcards. This inspred the mask out typography that allowed the scenery passes behind it. I had not used typography in such a physical way before this project, but found it to be a rewarding process. I enjoyed working on location, in the real world, interacting with physical objects.
I Love California Video