Design Challenge: To create global marketing assets for Levi’s Signature brand that speak to the quality and heritage of Levi’s, through Signature’s lens of authenticity and accessibility.

Target Audience: Value brand shoppers

The Solution: Timeless product focused campaign imagery, paired with beautiful product laydown shots. Introducing POS signs to the floor-pad, designed to live season after season for brand consistency and understanding the realistic constraints of the retailer. Global direction for brand focused digital marketing. New premium packaging design, speaking to the best value and fit on the floor-pad.