Design Challenge: To create global marketing assets for Levi’s Denizen brand that speak to the quality and heritage of Levi’s, through Denizen’s lens of unbridled optimism and enthusiasm.

Target Audience: Value brand shoppers

The Solution: Beautiful product-focused campaign imagery to elevate the brand and communicate that it is the most premium choice on the floor-pad. Updated POS signs with clean product imagery and minimal design elements. All new digital applications to advance the digital marketing approach for the brand. Completely revamped packaging, which acts as miniature point of sale signs to help the shopper in the self-service environment.